Faut-il se méfier du greenwashing et pourquoi ?

[ffb_section_0 unique_id=”4t0i7elu” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22type%22%3A%22fg-container-large%22%2C%22no-padding%22%3A0%2C%22no-gutter%22%3A0%2C%22gutter-size%22%3A%22%22%2C%22match-col%22%3A0%2C%22force-fullwidth%22%3A0%7D%7D%7D”][ffb_column_1 unique_id=”4t0i7elv” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A%2212%22%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A%220%22%2C%22is-bg-clipped%22%3A%220%22%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”4t0iqo2j” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]

Ne vous fiez pas aux apparences. Le greenwashing est loin d’être une démarche positive en faveur de l’environnement. Au contraire, c’est une technique de marketing utilisée par les marques pour tromper les consommateurs et ainsi se donner une image écologique. Découvrez comment identifier et lutter contre le greenwashing.

[/ffb_param][/ffb_paragraph_2][ffb_buttons_2 unique_id=”4t0i6s1p” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22btn%22%3A%7B%22button%22%3A%7B%220-%7C-button1%22%3A%7B%22button1%22%3A%7B%22text%22%3A%22Voir l’article%22%2C%22size%22%3A%22md%22%2C%22width%22%3A%22btn-w-auto%22%2C%22link%22%3A%7B%22target%22%3A%22_blank%22%2C%22url%22%3A%22https%3A%2F%2Fwww.femina.fr%2Farticle%2Fqu-est-ce-que-le-greenwashing-et-pourquoi-il-faut-s-en-mefier%22%7D%2C%22text-color%22%3A%22%23ffffff%22%2C%22border-color%22%3A%22%22%2C%22border-hover-color%22%3A%22%22%2C%22bg-color%22%3A%22%5B1%5D%22%2C%22bg-hover-color%22%3A%22%5B2%5D%22%7D%7D%7D%7D%2C%22buttons-align%22%3A%22text-center%22%2C%22buttons-align-sm%22%3A%22%22%2C%22buttons-align-md%22%3A%22%22%2C%22buttons-align-lg%22%3A%22%22%7D%2C%22b-m%22%3A%7B%22pd-xs%22%3A%7B%22t%22%3A%2230%22%7D%2C%22border-radius%22%3A%7B%22top-left%22%3A%2230%22%2C%22top-right%22%3A%2230%22%2C%22bottom-right%22%3A%2230%22%2C%22bottom-left%22%3A%2230%22%7D%7D%7D%7D”][/ffb_buttons_2][/ffb_column_1][/ffb_section_0]