Les internautes peu enclins à changer leurs habitudes

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Cloud, vidéo à la demande, réseaux sociaux, webconférence, 5G, intelligence artificielle, blockchain, cryptomonnaies, Internet des objets… Ces technologies, outils et pratiques créent des opportunités de marché sans précédent pour les entreprises, et colonisent le quotidien des individus. Mais derrière ces évolutions « digitales » et « virtuelles » se cache un monde moins connu fait de serveurs, d’immenses bâtiments climatisés 24h/24, de câbles et autres relais qui consomment plus de 4 % de la consommation mondiale d’énergie primaire.

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